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AI Didn't Kill Strategy Work. It Killed the Fee Model.

Strategic consulting is shrinking, but not for the reason you think—and it reshapes what senior execs and aspiring leaders need to master.

9 August 2026 · Based on CNA / Financial Times

As AI commoditises analytical and research work, traditional strategy consultancy faces real pressure. But the article argues the actual value consultants provide isn't intelligence - it's orchestrating change across competing stakeholders with misaligned incentives. The real threat isn't displacement; it's that the analytic grunt work that funded junior training is vanishing, forcing the industry to shift from time-based billing to outcome-based fees.

Tacktica's take

If you're a Climber eyeing partner or director-level roles in established firms, the contraction is a structural headwind. Less junior work means fewer rungs to climb and slower partner pipelines. But the opportunity is real: the firms that learn to execute change at scale, not just recommend it, will dominate. That's a leadership skill no AI can automate. The move toward outcome-based pricing also means your compensation story shifts from billable hours to measurable impact. That's good for your long-term negotiating position, but only if you can prove you drive adoption, not just analysis.

For Pivoters considering consulting (or internal strategy roles), this reframes what you actually need to learn. Deep analytical rigour matters, but your rare commodity is the ability to read a room, surface hidden resistance, align incentives, and shepherd a complex org through change without alienating key stakeholders. That's the skillset that survives AI. In Singapore's corporate environment, where consensus-building and face-to-face stakeholder management are often as important as the logic, this shift actually plays to your advantage if you invest in it early.

Key takeaways

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Tacktica Insights summarises and comments on public reporting; each post links to its source. Summary and analysis are Tacktica's own. · All insights · tacktica.com